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Meghraj Singh Shekhawat Talks Eco Travel Choices in India

Meghraj Singh Shekhawat says, “People in India are starting to understand that every choice we make matters — especially when we travel. Even small efforts can make a big difference.” He explains that more and more Indians are choosing to travel in eco-friendly and responsible ways. This change in behavior is helping build a greener and more sustainable future for tourism in the country. He also highlights that places like Rajasthan, Kerala, Sikkim, and the Andaman & Nicobar Islands are leading the way by focusing on conservation and responsible tourism. Read More

Geetika Mahandru Talks About India’s Love for Premium Liquor

India’s drinking culture is undergoing a significant transformation. For today’s Millennials and Gen Z, it’s no longer just about getting a buzz — it’s about savoring a story in every sip. Premium pours have firmly claimed their spot at the center of social experiences. Whether it’s a meticulously aged whiskey or a handcrafted small-batch gin, Indian consumers are embracing premium spirits like never before. These choices reflect a growing appreciation for quality, craftsmanship, and authenticity. Geetika Mahandru , President of IndoBevs, highlights this shift in consumer behavior, noting a marked rise in demand for innovative and premium offerings. She believes this trend is not just a passing phase but a long-term evolution — one that’s accelerating as consumers seek more meaningful and refined drinking experiences. Read More

Sameer Mahandru on Growth of Travel Retail in India

Sameer Mahandru, a well-known figure in the AlcoBev (alcoholic beverages) industry, shares his thoughts on the growth of India’s travel retail market and what’s driving it. India’s travel retail market is growing fast. It’s expected to reach USD 2.47 billion by 2025 and could grow further to USD 6.56 billion by 2030, with a strong annual growth rate of 21.59%. At New Delhi’s Indira Gandhi International Airport, 70% of the total earnings now come from non-aeronautical sources. Out of this, food, drinks, retail shops, and duty-free stores alone make up 34%. This shows that retail outlets at airports and other transit areas are becoming more important and profitable. Sameer Mahandru says, “The numbers speak for themselves. The projected USD 6.5 billion shows how promising the future is. This growth isn’t because of just one reason—it’s due to several key trends coming together.” One major reason is that people now have more disposable income and changing tastes. Many prefer premium and l...

Sameer Mahandru on India’s Role in Shifting Global Trade

Sameer Mahandru , a leader in the alcohol and beverage (AlcoBev) industry, shares his thoughts on the current tariff wars and believes that India has a great opportunity to benefit—if it plays its cards right. Right now, global trade is facing big challenges. Countries are raising tariffs (import taxes) on each other's goods, which is creating tension and uncertainty. The United States has set a standard 10% tariff on almost all imported products. On top of that, it has placed much higher tariffs—up to 145%—on goods from certain countries, especially China. Other major economies like India, Japan, and those in the European Union are also affected. In return, China has increased its tariffs on American products to as much as 125%. The European Union is ready with its own set of countermeasures. While they’ve paused action for now, they’re prepared to raise tariffs too if negotiations with the U.S. don’t work out. Amid all this, Mahandru points out that India is in a strong position....

Sameer Mahandru Explains US Alcohol Duty Cut Impact

US President Donald Trump’s new tariff policies are having a big impact on the global alcohol and beverage (AlcoBev) industry. These tariffs are part of a larger plan to fix trade imbalances, with the US placing equal tariffs on several countries, including India. In India, the import duty on alcoholic drinks is quite high. As of 2025, most imported alcohol like wine, vermouth, and other spirits face a 100% customs duty. However, there’s one exception — Bourbon whiskey, which now has a reduced duty of 50%. Sameer Mahandru explains, “These tariffs support India’s ‘Make in India’ initiative, which aims to protect local alcohol manufacturers by making imported drinks more expensive. This helps prevent cheaper foreign alcohol from hurting Indian brands. At the same time, lowering the duty on bourbon shows that India is open to making smart trade deals. But overall, high tariffs still make it difficult for foreign liquor companies to enter India’s huge and growing alcohol market. Read More

How Sameer Mahandru is Changing the Face of the Indian Beverage Industry

India's beverage industry is undergoing a quiet revolution, and at the heart of this transformation is Sameer Mahandru. With a passion for innovation and a knack for consumer behavior, Mahandru is leading the industry into a new era. Disrupting Traditional Practices From introducing sustainable packaging to modernizing distribution channels, Sameer Mahandru has redefined what efficiency and customer focus mean in this space. Bridging Heritage with Innovation While respecting the traditions of the Indian beverage market, he’s infused his strategies with global insights and tech-driven operations — setting new benchmarks. Winning Customer Loyalty With consistent product quality, fair pricing, and transparent practices, Mahandru has built strong brand loyalty in a crowded market. Media Visibility & Trust His strategies and success stories have been picked up by media giants like PTI and ABP News, helping to shape a positive online presence for his name. Conclusion Sameer Mahandru...

Ex-BARC CEO Partho Dasgupta’s Biography, Career & Net Worth

Partho Dasgupta is a well-known Indian media professional. He is best known as the first CEO of BARC India (Broadcast Audience Research Council), which is the country's top organization for measuring TV viewership. With over 30 years of experience in media, broadcasting, advertising, and technology, Partho helped build India’s TV rating system and made it meet global standards. However, his career faced a major challenge when he was accused of being involved in one of India’s biggest media scandals — manipulating TV ratings. Partho Dasgupta was born and brought up in India. From a young age, he was good at studies and showed strong leadership skills. He studied at IIM Calcutta (Indian Institute of Management, Calcutta), one of the best business schools in India. With his education and passion for media, he quickly began working in the corporate world. Read More