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VP Nandakumar on the Everlasting Popularity of Gold Loans in the Indian Financial Market


 The rise of digital banking and financial technology has created a great opportunity for gold lenders to reach new customers and simplify their operations," says VP Nandakumar, CEO and Managing Director of Manappuram Finance. "By adopting these technologies, companies can provide more personalized and efficient services, strengthening their role in India's organized lending market."


In India, gold has always been valued not just as a symbol of wealth, but also as an important financial asset. Traditionally, Indian households have used gold as a way to store value and as a safety net during tough financial times. It has also been a popular tool for informal borrowing, where people would pledge their gold to get quick loans from local moneylenders.

However, the gold financing industry has changed significantly over the years, especially with the introduction of new financial products and more organized lending options. In this evolving landscape, Manappuram Finance, led by Nandakumar, has been a key player in modernizing gold loans and reaffirming their importance in India's financial system.

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