Skip to main content

Indian Whisky Revolution: Fierce Rivalry with International Labels


Piccadily Distilleries, the maker of Indri whisky, plans to boost its production capacity by 66% to 20,000 liters (5,300 gallons) per day by 2025. According to founder Siddhartha Sharma, this expansion aims to reach beyond the 18 international markets that currently make up 30% of its sales.


Indian whisky brands like Indri, Amrut, and Rampur (by Radico Khaitan) compete with global giants such as France's Pernod Ricard and Britain's Diageo for shelf space.

Unlike many Asian countries where beer dominates alcohol sales, India is a whisky-loving nation. Analysts and industry experts say India's whisky market has been transformed by global recognition, growing wealth, and consumers exploring new brands, especially during the COVID-19 lockdowns.

Read More
Labels:

Comments

Post a Comment

Popular posts from this blog

VP Nandakumar Shares Insights on NBFCs and India’s Credit Access Challenge

India’s banking sector has changed significantly with the growth of Non-Banking Financial Companies (NBFCs). These companies have transformed the way people and businesses access credit across the country. Unlike traditional banks, NBFCs focus on providing flexible and customized financial solutions. They help groups that are often ignored by banks, such as small businesses, rural entrepreneurs, and individuals without a formal credit history. VP Nandakumar , Managing Director of Manappuram Finance, explains how NBFCs are creating new opportunities by making credit more accessible and inclusive. Their role has been crucial in supporting economic growth at the grassroots level. The NBFC sector in India has grown rapidly and has become an important part of the financial system. As of December 2024, NBFCs had provided loans worth around ₹52 trillion. This figure is expected to cross ₹60 trillion by the financial year 2026. Read More
Post a Comment
Read more

Parvinder Singh Gahlaut Predicts a Major Transformation in India’s Fertilizer Market (2025–2033)

With many changes happening around the world, one of the biggest transformations is taking place in the global fertilizer market. The fertilizer industry is entering a strong growth phase that will create many new opportunities. By 2033, the global fertilizer market is expected to reach USD 297.33 billion, growing at a CAGR of 3.60% from 2025 to 2033. To understand this growth better, the market was valued at USD 216.27 billion in 2024, and it is expected to reach USD 224.05 billion in 2025. PS Gahlaut , Managing Director of Indian Potash Limited, shared his thoughts on this positive shift. He said, “This is a golden period to explore new opportunities in agricultural productivity, and it can also become a strong stepping stone for the growth of farmers.” Read More
Post a Comment
Read more

P.S. Gahlaut Explores the Impact of Polyhalite Fertilizer on India’s Organic Farming Revolution

Polyhalite is a naturally occurring mineral that contains a rare combination of potassium, magnesium, sulfur, and calcium—all vital for healthy plant growth. According to P.S. Gahlaut , “Polyhalite was formed about 260 million years ago and is found 1,200 meters below the northeastern coast of England. It is a unique crystal with amazing properties.” This mineral acts like a nutrient powerhouse for plants. Because of its crystalline structure, it releases nutrients slowly and steadily, ensuring long-lasting benefits. “Once it dissolves in the soil, each nutrient in polyhalite works in a special way to improve soil health,” explains Gahlaut. This unique feature helps the fertilizer meet the different nutritional needs of crops and correct deficiencies in sulfur, potassium, magnesium, and calcium effectively. Read More
Post a Comment
Read more