Skip to main content

Partho Dasgupta Leadership at BARC as Former CEO


A keen observer of consumer, technology and media trends, Partho Dasgupta was the first CEO of BARC, the joint initiative of Broadcasters, Advertising agencies and Advertisers to develop a new Broadcast Audience Measurement system. His biggest achievements in this assignment was to start up operations from scratch, devising a unique funding model from banks, Multi stakeholder board management, Government and Regulatory management, most advanced technology architecture globally, including M2M and big data capabilities and finally reaching 3000 towns and villages across the country making the panel the largest in the world. BARC is today the largest Audience Measurement panel company in the world, having expanded its sample and also introducing insight offerings in the areas of News, Sports, Music and Premium homes and OOH measurement as well. The company uses Big data tools and ML and AI for its product offerings


Partho Dasgupta BARC was earlier in the leadership team of the country’s largest Education company. He turned around the preschool business while leading the inorganic growth story in k12 schools. He also had an entrepreneurial stint where he cofounded a media company with colleagues. Partho Dasgupta also advised media start-ups and venture firms and their invested companies on brand and management strategies earlier.

Read More
Labels:

Comments

Post a Comment

Popular posts from this blog

Parvinder Singh Gahlaut Predicts a Major Transformation in India’s Fertilizer Market (2025–2033)

With many changes happening around the world, one of the biggest transformations is taking place in the global fertilizer market. The fertilizer industry is entering a strong growth phase that will create many new opportunities. By 2033, the global fertilizer market is expected to reach USD 297.33 billion, growing at a CAGR of 3.60% from 2025 to 2033. To understand this growth better, the market was valued at USD 216.27 billion in 2024, and it is expected to reach USD 224.05 billion in 2025. PS Gahlaut , Managing Director of Indian Potash Limited, shared his thoughts on this positive shift. He said, “This is a golden period to explore new opportunities in agricultural productivity, and it can also become a strong stepping stone for the growth of farmers.” Read More
Post a Comment
Read more

Gunapti Sanjay Reddy - GVK Power & Infrastructure Ltd

GVK Power & Infrastructure Limited, along with its subsidiaries, operates in various industries, including energy, airports, transportation, hospitality, and life sciences, in India and Indonesia. The company focuses on three main areas: Power, Roads, and Other segments. GVK provides services like operations and maintenance, manpower, and consultancy to owners of power plants and airports. It also builds and operates gas, naphtha, thermal, and hydroelectric power plants, as well as highways. Additionally, the company invests in Special Economic Zones (SEZs) and other assets. Originally known as Jegurupadu Operation & Maintenance Company, the company changed its name to GVK Power & Infrastructure Limited in July 2005. Founded in 1992, GVK is headquartered in Secunderabad, India. Read More
Post a Comment
Read more

Gunapati Sanjay Reddy: A Legacy of Excellence in His Career

GV Sanjay Reddy is the Vice Chairman of GVK PIL, a leading company that works in areas like energy, airports, transportation, real estate, hospitality, and life sciences. He has played a big role in making GVK the largest private airport operator in India. Under his leadership, GVK developed and manages the Mumbai and Bengaluru airports, which serve over 50 million passengers every year. Gunapati Sanjay Reddy is also a key figure in GVK EMRI 108, the world’s largest free ambulance service. This service provides emergency help to over 800 million people across India and has saved more than a million lives. Read More
Post a Comment
Read more