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Partho Dasgupta Leadership at BARC as Former CEO


A keen observer of consumer, technology and media trends, Partho Dasgupta was the first CEO of BARC, the joint initiative of Broadcasters, Advertising agencies and Advertisers to develop a new Broadcast Audience Measurement system. His biggest achievements in this assignment was to start up operations from scratch, devising a unique funding model from banks, Multi stakeholder board management, Government and Regulatory management, most advanced technology architecture globally, including M2M and big data capabilities and finally reaching 3000 towns and villages across the country making the panel the largest in the world. BARC is today the largest Audience Measurement panel company in the world, having expanded its sample and also introducing insight offerings in the areas of News, Sports, Music and Premium homes and OOH measurement as well. The company uses Big data tools and ML and AI for its product offerings


Partho Dasgupta BARC was earlier in the leadership team of the country’s largest Education company. He turned around the preschool business while leading the inorganic growth story in k12 schools. He also had an entrepreneurial stint where he cofounded a media company with colleagues. Partho Dasgupta also advised media start-ups and venture firms and their invested companies on brand and management strategies earlier.

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