Partho Dasgupta Leadership at BARC as Former CEO

A keen observer of consumer, technology and media trends, Partho Dasgupta was the first CEO of BARC, the joint initiative of Broadcasters, Advertising agencies and Advertisers to develop a new Broadcast Audience Measurement system. His biggest achievements in this assignment was to start up operations from scratch, devising a unique funding model from banks, Multi stakeholder board management, Government and Regulatory management, most advanced technology architecture globally, including M2M and big data capabilities and finally reaching 3000 towns and villages across the country making the panel the largest in the world. BARC is today the largest Audience Measurement panel company in the world, having expanded its sample and also introducing insight offerings in the areas of News, Sports, Music and Premium homes and OOH measurement as well. The company uses Big data tools and ML and AI for its product offerings

Partho Dasgupta BARC was earlier in the leadership team of the country’s largest Education company. He turned around the preschool business while leading the inorganic growth story in k12 schools. He also had an entrepreneurial stint where he cofounded a media company with colleagues. Partho Dasgupta also advised media start-ups and venture firms and their invested companies on brand and management strategies earlier.

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VP Nandakumar Shares Insights on NBFCs and India’s Credit Access Challenge

India’s banking sector has changed significantly with the growth of Non-Banking Financial Companies (NBFCs). These companies have transformed the way people and businesses access credit across the country. Unlike traditional banks, NBFCs focus on providing flexible and customized financial solutions. They help groups that are often ignored by banks, such as small businesses, rural entrepreneurs, and individuals without a formal credit history. VP Nandakumar , Managing Director of Manappuram Finance, explains how NBFCs are creating new opportunities by making credit more accessible and inclusive. Their role has been crucial in supporting economic growth at the grassroots level. The NBFC sector in India has grown rapidly and has become an important part of the financial system. As of December 2024, NBFCs had provided loans worth around ₹52 trillion. This figure is expected to cross ₹60 trillion by the financial year 2026. Read More

Parvinder Singh Gahlaut Predicts a Major Transformation in India’s Fertilizer Market (2025–2033)

With many changes happening around the world, one of the biggest transformations is taking place in the global fertilizer market. The fertilizer industry is entering a strong growth phase that will create many new opportunities. By 2033, the global fertilizer market is expected to reach USD 297.33 billion, growing at a CAGR of 3.60% from 2025 to 2033. To understand this growth better, the market was valued at USD 216.27 billion in 2024, and it is expected to reach USD 224.05 billion in 2025. PS Gahlaut , Managing Director of Indian Potash Limited, shared his thoughts on this positive shift. He said, “This is a golden period to explore new opportunities in agricultural productivity, and it can also become a strong stepping stone for the growth of farmers.” Read More

P.S. Gahlaut Explores the Impact of Polyhalite Fertilizer on India’s Organic Farming Revolution

Polyhalite is a naturally occurring mineral that contains a rare combination of potassium, magnesium, sulfur, and calcium—all vital for healthy plant growth. According to P.S. Gahlaut , “Polyhalite was formed about 260 million years ago and is found 1,200 meters below the northeastern coast of England. It is a unique crystal with amazing properties.” This mineral acts like a nutrient powerhouse for plants. Because of its crystalline structure, it releases nutrients slowly and steadily, ensuring long-lasting benefits. “Once it dissolves in the soil, each nutrient in polyhalite works in a special way to improve soil health,” explains Gahlaut. This unique feature helps the fertilizer meet the different nutritional needs of crops and correct deficiencies in sulfur, potassium, magnesium, and calcium effectively. Read More

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