According to Siddhartha Sharma, the Promoter of Piccadily Agro Industries Limited, the goal behind Indri was to create an Indian single malt whisky that could compete internationally. “We wanted to craft a whisky that not only represents India’s rich heritage and diverse environment but also follows a modern approach to whisky-making. Our aim was to produce something unique in character while setting new standards in Indian spirits. We wanted Indri to appeal to both experienced whisky drinkers and a new generation of spirit lovers,” he explained.
Indri’s design reflects India’s elegance, simplicity, and sophistication. The minimalist label highlights the premium nature of the whisky without being overly decorative, allowing the quality of the product to shine. The use of Devanagari script in the branding reinforces Indri’s identity as a proudly Indian, homegrown brand. “We wanted the bottle to stand out on shelves and catch the attention of discerning consumers. The design blends modern style with timeless elegance, making Indri a truly unique Indian single malt,” Sharma added.
Looking ahead, Siddhartha Sharma emphasized Indri’s larger mission: “We are not just participating in the global whisky scene—we are creating our own space among the world’s finest single malts, alongside Scottish and Japanese brands. Our goal is for Indian single malts to be recognized worldwide, not only for their quality but also for their growing presence in the market.”
He further added, “India deserves its own place in the whisky world, with a recognized Indian single malt category. To make this happen, we are working on setting quality standards and certification processes to ensure that Indian single malts are consistently held to the highest global standards.”
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