Partho Dasgupta: Past CEO of BARC India

Partho Dasgupta is known for his sharp understanding of consumer behavior, technology, and media trends. He was the first CEO of BARC (Broadcast Audience Research Council), a joint effort by broadcasters, advertising agencies, and advertisers to create a new way to measure TV audiences in India.

As BARC’s first CEO, Partho Dasgupta started the company from scratch. He introduced a unique funding model with support from banks and managed a board with many different stakeholders. He also worked closely with the government and regulators.

Under his leadership, BARC built one of the world’s most advanced audience measurement systems using cutting-edge technology like machine-to-machine communication, big data, artificial intelligence (AI), and machine learning (ML). The panel grew rapidly, covering over 3,000 towns and villages, making it the largest audience measurement panel in the world.

Today, BARC not only measures TV audiences but also provides insights into news, sports, music, premium households, and even outdoor advertising. The company continues to use advanced data tools and AI to enhance its offerings.

Before BARC, Partho held a leadership role at India’s largest education company. He helped turn around their preschool division and played a key role in expanding their K–12 school business through acquisitions.

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