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Sameer Mahandru Explores India’s Alco-Bev Sector: Triumphs, Trials, and What Lies Ahead


The Indian alcohol and beverage (AlcoBev) industry is at an important turning point. On one side, the demand for premium spirits and craft drinks is growing quickly. On the other side, rising input costs are putting pressure on companies in the industry.


Today’s consumers want drinks that are unique and high-quality. In response, brands are shifting their focus. Instead of promoting heavy drinking, they are now offering drinks that focus on flavor, craftsmanship, and a better overall experience.

Sameer Mahandru, a well-known leader in the AlcoBev space, shares his thoughts to help us better understand both the opportunities and challenges in this industry.

Experts believe that India’s AlcoBev market will grow significantly. It is expected to reach around $200 billion by 2025 and could grow to $300 billion by 2035, with an annual growth rate of 7.2%.

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